Bulk up Your Blog by Adding Video

We often get asked, “besides adding a blog to my website, is there anything else I should be doing to strengthen my online marketing initiatives?” Well, sure, there are many things you can do in this SEO-driven world, but one simple and seamless addition would be to add a vlog to your blog – say […]

3 Ways to Generate Content for a Blog Post Plan B

It’s one hour before your blog is supposed to be published and your kid just spiked a fever. You’re in a panic. Instead of poking around WordPress, you find yourself sitting in the doctor’s waiting room, worrying about your sick child. Underneath your parental worries, you feel anxious about missing a post. (Why? Because you […]

5 Must-Haves in Your Blog Editorial Calendar

Some people are natural planners; others aren’t. Those who consistently write and publish compelling blog posts tend to be planners. They use something called an “editorial calendar” to plan what they want to say and when. Before you undertake this step, you’ll want to answer three important questions about your blogging goals. One: Monthly themes […]

3 Questions to Ask Yourself before Starting a Blog

We’ve all heard that blogging would be helpful for growing our audience and increasing the number of eyeballs looking at our website. It makes sense that we’d want a piece of this action so we decide to jump into the blogosphere. Why? you may ask. The statistics undeniably support business blogging: Once you write 21-54 […]

Why you should care about categories and tags

I’m often asked about the difference between and benefits of using categories and tags for blog posts. For the record, categories and tags are not interchangeable. A blog I followed used tags as categories and vice-versa. This made finding their older posts virtually impossible and actually hurt their search engine optimization (SEO). One of the […]