5 Must-Haves in Your Blog Editorial Calendar

Some people are natural planners; others aren’t. Those who consistently write and publish compelling blog posts tend to be planners. They use something called an “editorial calendar” to plan what they want to say and when. Before you undertake this step, you’ll want to answer three important questions about your blogging goals. One: Monthly themes […]

3 Questions to Ask Yourself before Starting a Blog

We’ve all heard that blogging would be helpful for growing our audience and increasing the number of eyeballs looking at our website. It makes sense that we’d want a piece of this action so we decide to jump into the blogosphere. Why? you may ask. The statistics undeniably support business blogging: Once you write 21-54 […]

Why you should care about categories and tags

I’m often asked about the difference between and benefits of using categories and tags for blog posts. For the record, categories and tags are not interchangeable. A blog I followed used tags as categories and vice-versa. This made finding their older posts virtually impossible and actually hurt their search engine optimization (SEO). One of the […]

5 Tips for Generating Compelling Blog Posts

Welcome to the fourth entry in our blogs on blogs series. Today we’ll explore some practical ways to stimulate your brain to generate that oh so valuable content. By now, we’ve laid out the basics of how important blogging is, but now let’s get into actually putting some ideas to paper, er, into the keyboard.  […]

Brother (blog), where art thou?

Welcome to the third in our series of blogs on blogs –where we’ll explore some “familial” ties between types of blogs you will want to read and follow, all to keep your creative instincts sharp, and hip with the latest trends.  It is always important to keep a finger on the pulse of what’s happening […]