Entries by Deborah Kevin

10 Most Inspirational Quotes on Writing

Ever since I was a kid, I’ve loved quotes. In fact, I have several small notebooks filled with famous quotes that I’ve jotted down over the years. There are quotes on my vision boards. Thoughts penned on Post-It Notes stuck to my computer. I find inspiration inspiring. Here are my top-ten favorite quotes on writing: […]

Open Letter to 90-Minute Books

Dear 90-Minute Books, Thank you. Because of your writing, editing, and publishing style, I have more clients. They come to me after their experience with you, asking me to clean up your mess. It breaks my heart to see entrepreneurs so excited to share their expertise, anxiously awaiting the publication of their first book, only […]

Insights on converting your blog to a book

I had the honor of being interviewed last week on The Lora Shipman Show and during the podcast, we talked all about taking your blogs to a book. Here’s what Lora shared. Have you ever wanted to write a book but just didn’t know how to get started?  Or, what if you have a bunch […]

3 Magic Words

When most of us hear the phrase “magic words,” we automatically think of “please” and “thank you.” While I wholly approve of these three words, they aren’t the ones I’m talking about. These magical words are common, yet are often missing from our website or other business communication copy. They are: You Imagine Because (As […]

3 Steps to Client-Attracting Copy

We’ve all done it: gotten so excited about our new programs or offerings that when we’re asked about them, we launch into listing all the fantastic features. We hint at all the effort that went into creating such beautiful programs. We’re certain that our stuff is the best thing since the invention of the telephone. […]

Please Tell Me a Story

Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, credible, and emotions. We’re to our last principle: stories. (Are you surprised that this wasn’t my favorite topic. Not to fear: it’s a close second to emotions.) Fill in the Gaps The last sticky principle we’ll review is stories. Did you know […]

I Get So Emotional, Baby

Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, and credible. Now, we’re going to dig into emotions and how they attract your ideal peeps. Focus on the One The fifth principle we’ll discuss is emotion. Cue up, Whitney. Although many people get squirmy when the word ’emotion’ […]

Authority or Anti-Authority: Both Make You Credible

We’ve been exploring together the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, unexpected, and concrete. In this post, we’ll continue looking at the six principles you can use to connect with your ideal clients by focusing on credibility. I Wanted to Look […]

How Being Concrete Can Make You Sticky

In the past few posts, we’ve explored the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, and unexpected. In this post, we’ll continue our exploration of the six principles you can use to connect with your ideal clients. Dirty Deeds Done Dirt […]

Are You “Rutless?”

Billy Crystal and Debra Winger starred in the 1993 film, Forget Paris, which was the mostly forgettable story of a vertically-challenged NBA referee and his wife. What made the film memorable for me was a restaurant scene in which Billy’s character orders a meal and Debra comments that he always orders the same dish. “You’re […]