Chip and Dan Heath, in their book Made to Stick, wrote about The Curse of Knowledge and how once you know something you can’t unknow it. We’ve explored the notion of making our writing sticky and in this post, we’ll begin to explore six ways you can use to connect with your ideal clients. Holy […]
https://deborahkevin.com/wp-content/uploads/2018/01/Keep-it-Simple.jpg800800Deborah Kevinhttps://deborahkevin.com/wp-content/uploads/2017/06/DeborahKevin_primary.pngDeborah Kevin2018-01-25 10:42:272018-01-21 13:44:38Six Ways to Combat "The Curse of Knowledge"
Continuing from my last post on The Curse of Knowledge, today we’ll talk about the notion of making your writing ‘sticky.’ No, I’m not talking about saltwater taffy or cinnamon buns (although, YUM). The stickiness of ideas makes what you have to say resonate with your ideal clients. Velcro ideas Ideas that stick with your […]
https://deborahkevin.com/wp-content/uploads/2018/01/bazinga.jpg600600Deborah Kevinhttps://deborahkevin.com/wp-content/uploads/2017/06/DeborahKevin_primary.pngDeborah Kevin2018-01-18 10:23:042018-01-21 12:23:45How to make your posts "sticky"
If you’ve been following me for any length of time, you’ll have heard me talk about “The Curse of Knowledge,” which is, according to Dan Heath, “the more you know about something, the harder it is for you to imagine what it’s like to lack that knowledge.” This makes communicating with your potential ideal clients difficult. […]
https://deborahkevin.com/wp-content/uploads/2018/01/AdobeStock_104446383.jpeg64148176Deborah Kevinhttps://deborahkevin.com/wp-content/uploads/2017/06/DeborahKevin_primary.pngDeborah Kevin2018-01-11 10:05:502018-01-21 12:06:42What's the "Curse of Knowledge?"
Are you like me in that you like to take some time to reflect on the past year’s accomplishments? I find it’s a way to get pumped up and honor all that I accomplished this year, especially since I often forget things from earlier in the year. Here’s a summary of my 2017 professional and […]
I get it. We’re all busy. Mail hits our inboxes every nano-second. It happens to me, too. Something catches my attention but I skim past it because I’m focused on other tasks. And then I forget to go back. So to make your life easier, I’m sharing some of my favorite posts from this past […]
https://deborahkevin.com/wp-content/uploads/2017/12/hot-cocoa.jpeg12521878Deborah Kevinhttps://deborahkevin.com/wp-content/uploads/2017/06/DeborahKevin_primary.pngDeborah Kevin2017-12-21 10:33:532018-01-21 12:07:37ICYMI: My Favorite Blog Posts of 2017