When most of us hear the phrase "magic words," we automatically think of "please" and "thank you." While I wholly approve of these three words, they aren't the ones I'm talking about. These magical words are common, yet are often missing from our website or other...
We've all done it: gotten so excited about our new programs or offerings that when we're asked about them, we launch into listing all the fantastic features. We hint at all the effort that went into creating such beautiful programs. We're certain that our stuff is...
Chip and Dan Heath's book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, credible, and emotions. We're to our last principle: stories. (Are you surprised that this wasn't my favorite topic. Not to fear: it's...
I believe in the power of blogging for our businesses because it helps us get clear on our value proposition while serving our ideal clients. Some people worry about “giving too much away for free.” And, although I’m not advocating that you give the farm away, I do...
Perhaps you’ve heard somewhere that, as an entrepreneur, you ought to write a book. But you’re busy meeting clients, marketing your business, speaking, creating, and serving. How the heck do you find the time to write a book? And publish? That feels overwhelming....