resized-storytellingIf you have visions of wearing a Chanel suit, and having breakfast at Tiffany’s, darling, once you’re a published author, I’m gonna burst your bubble. Sure, some authors do make it big from publishing their books (e.g., Brené Brown and Elizabeth Gilbert) but they’re the exception. (And for Brené Brown, her main gigs are still as researcher and professor.)

Indirect Benefits of Writing Your Book

Most entrepreneurs who have written a lead magnet book don’t get wealthy directly from book sales. The operative word in that last sentence is “directly.” In The Business Impact of Writing a Book survey, 96% of the authors surveyed said they realized a significant positive impact on their businesses from writing a book. They went on to add that they would recommend doing so (Forbes Magazine).

For those entrepreneurs-turned-authors, they experienced the following benefits of writing their books:

  • Being seen and recognized as an industry expert
  • Commanding higher fees for their services
  • Being invited to speaking gigs—even those that are paid
  • Generating more qualified leads
  • Having caché as an author, with or without the “bestselling” status
  • Increased confidence in their own value proposition

To publish a well-written lead magnet book positions you and your brand positively in your marketplace—for years to come. It does so with authenticity and love, without the “yuck” associated with some versions of sales tactics.

You Can’t Fake a Good Book

Do you remember back in the 1980s when not everyone went to college? That’s when having a college degree meant something. Now, it seems that everyone is going to college and earning at least one degree. So we can’t rest on our laurels and allow our credentials to do the heavy lifting for us.

So what’s today’s version of increased credibility and authority? Being a published author—but not just of any ol’ book. It has to be a meaningful and well-written one. Think back to a time you picked up someone’s book, someone you admired and respected, only to discover that their book was full of grammatical mistakes, sentences that didn’t lead anywhere, and felt slap-dash in its execution. I’m betting that your opinion of that person may have dropped a bit as a result.

I don’t want that to happen to you. When you’ve written your book, I want you to feel proud of what you’ve accomplished, knowing that it’s the absolute best representation of you that could have hoped for. In fact, I want your book to be better than your wildest dreams.

Finding the Book in Your Business

I’m passionate about helping changemakers find the books in their businesses and write compelling works designed to serve others. If this sounds like you, I invite you to attend my free masterclass called “Finding the Book in your Business, “ being held on March 26, 2019, at 1 pm ET. You can register here. If you can’t attend live, no worries. The class will be recorded and sent to everyone who registered. Let’s make 2019 your year to become a published author!



When most people think of an editor, they picture a buttoned-up, librarian type. Some may be, but I maintain we editors are bad asses. We know words, how to structure them, and what our authors need, and when.

While working on their books or blogs, writers hear from friends, “You ought to hire an editor.” I wholeheartedly support this kind of friendly advice. But what kind of editor is best? (Raise your hand if you didn’t know there was more than one kind! It’s okay…no judgment here.) I suggest you hone in on exactly what kind of editor might be best for you right now. Let’s do some recon by answering these questions:

  • Do you have a fully written manuscript?
  • Is your book still an idea or a scattered collection of notes?
  • Have you written a blog for over a year and want to use your posts as the basis for a book?
  • Have you had your dangling participles checked?
  • Has your book been edited and is in the publishing pipeline?

Now that you’ve identified where you are in the publishing process, let’s explore the major types of editors you’ll encounter.

Manuscript evaluation

If you have at least a full first draft of your book, you may want to hire a manuscript evaluating editor. She will review your draft and provide high-level feedback for you to consider as you work on the following drafts until you’re ready for publication.

Developmental editor

You need a developmental editor if your project is just an idea or a scattered collection of inputs. A developmental editor can help you shape your book (or blog), by evaluating what you already have and making suggestions to move your project forward. She breaks down the process into small steps to keep you out of overwhelm.

A developmental editor can also support your blog writing process by helping you determine your ideal reader, create categories, and brainstorm compelling topics that will attract your ideal clients.

A subset of developmental editing is book coaching. A book coach serves many of the same functions as the developmental editor but adds accountability and cheerleading to the process. If you’ve ever written a book, you know those two aspects are crucial to getting ‘er done!

Line editor

Just as it sounds by its title, a line editor reviews your manuscript line-by-line. She checks for point-of-view, tone, pacing, and word choice. Sometimes the line editor can’t help herself, and she tackles grammar and punctuation at the same time, although this is outside the line editor’s role.


Your copyeditor’s role is to get down and dirty with your grammar, style, and punctuation. She’ll use either The Chicago Manual of Style or the Associated Press Stylebook to ensure your work is up to snuff. You can help your copyeditor by purchasing and using E.B. White’s The Elements of Style. Many people believe that copyediting and proofreading are the same functions. Not true, my friend! (Although they’re very similar.)


A proofreader is the type of editor who reviews a hardcopy proof of the publication. For a book, proofing occurs with the book’s galley version, a draft publication. Giving an actual proof copy the once over catches many printing or publishing glitches, like dangling words or sentences. Once a book has been proofread, the publication process continues to publishing—and there was much rejoicing!

Next Steps

I hope this post illuminates the types of editing available to you—and shows how valuable editing is, in all its iterations. If you’re somewhere in this pipeline and would like to talk about your publication (book or blog), book a virtual coffee date with me and let’s chat.

You’ve done it. You’ve written a book. It’s been edited and proofread. The cover gleams. You feel a sense of accomplishment coupled with a twinge of fear. Will anyone read your book? How you get it in front of your future clients? You must have an online book launch, my dear.

Here are the five things necessary for a successful launch:

1. Great launch partners

Writing may be a solitary activity but launching is best enjoyed with friends—lots of them! You’ll want friends, family, and colleagues who agree to focus their marketing efforts on one specific day, your online launch day.

2. Set-up your launch partners for success

You’ve asked and they’ve said, “Yes!” In addition to expressing gratitude, you can help them help you by providing sample text for them to use as the basis for their email invitations to their lists. Also, you’ll want to give them branded graphics, Tweets, and Facebook posts to share.

3. Communicate

Sure, everyone’s stoked that your book is coming out. The truth is that no one is as excited as you (well, maybe your mom is). Help your partners stay engaged and excited by communicating with them throughout your launch day. Tell them how you’re ranking in the categories you selected. Ask them to preorder your book and take photos of them holding it, reading it, or opening their book box.

4. Celebrate

The process of preparing for and launching a book can take significant energy. Be sure to save some to celebrate with your launch partners, your friends, and family. Pop the champagne or sparkling cider and jump onto Facebook Live or a Zoom call to celebrate with your team.

5. Express gratitude

Thank your launch partners verbally and with a follow-up email or written note. Be visible on social media and give them a shout out. Include your editor, proofreader, publisher, and anyone who supported you on your publication journey.

Ninja tip: hire an experienced online book launch manager. If you’d like to chat with me about launching your book, schedule a virtual coffee date.

Have you ever had those days where you feel like you have a tiger by the tail or the tail is wagging the dog? Yeah, me too. I’ve noticed a particular pattern emerges when I’m in that state, and I affectionately call it the “whack-a-mole” approach to getting things accomplished.

Here’s how it feels in my body when I’m whack-a-moling: shallow breathing, lack of focus, jumping from one thing to the next in an attempt to “get it all done.” I’m sucked into a vortex of doing.

When I notice that I’m in that state, I do something you may not expect: I slow down. Go for a walk. Toss on some music and dance. In other words, I step away from all I have to accomplish and focus on being.

Why Step Away?

During my healing journey, I realized that I suffered from what Brené Brown calls, “Hustling for your worth” syndrome. More projects meant I was busier—and more stressed out—and the more I said, “yes,” the more I expected people to respect and admire me.

Yes, I became known as “Debby Gets It Done.” The bigger problems were I didn’t feel a deep sense of satisfaction or connection to what I was doing. I also burnt out. Big. Time.

I discovered that when I slowed down, I could hear my intuition. I could feel emotions and where they showed up in my body. And by doing so, I invited into my life expansiveness. I took projects that lit me up and worked with people whose missions turned me on. And my business grew, and—more importantly—I grew. My sense of joy deepened.

Imperfect Action

I still find myself in times where I’m living a “whack-a-mole” life. The major difference is I recognize what I did to get me there, I pay attention to my intuition and body, and give myself permission to slow down. Rather than playing several rounds of “whack-a-mole,” I might play one. Sometimes I catch myself picking up the proverbial mallet and stop the game before it ever begins.

That’s progress and not perfection.

Here’s How I Did It

First, I gave myself permission to take breaks when I needed them. I tuned into my intuition and body, which gave me clues. I honored them (and, consequently, my intuition has amped up and gotten much stronger).

I sat with my feelings and emotions and dug deep into why I hustled for my worth. I focused on how I wanted to feel, unapologetically.

Then, I celebrated when I noticed and make a different choice, regardless of where I was in the process.

Want to Know More?

You’re invited to schedule a free 30-minute coffee date with me where we can discuss when you’re “whack-a-moling” and what might change if you decided to do things differently.

The 90s television show Seinfeld is known for how it changed conversations, and one can immediately connect with someone of like mindset by using phrases such as “sponge-worthy,” “master of your domain,” “no soup for you,” “shrinkage,” and “a dingo ate my baby.” Not only was the show hilarious, but it was also sticky.

There’s an iconic scene in a Seinfeld episode (“The Fusilli Jerry,” Episode 107) where Kramer stops short while driving George’s mother from a doctor’s appointment. George’s father freaks out and accuses Kramer of “stealing his move.”

In the context of Seinfeld, stopping short is when the driver is on a date and hits the brakes in a faux emergency and puts his arm out as if to stop his passenger from hitting the windshield when what he really wants to do is feel her chest. (Yes, it’s creepy and not in alignment with today’s feminist standards, but putting a protective arm out often happens when there are children sitting in the passenger seat, too—at least in my car.)

What does this have to do with your business?

You could be stopping short with your ideal clients.

Here’s what this looks like:

  • You develop a great program that will solve your ideal client’s biggest nightmare but don’t release it
  • You write all your marketing copy but never publish it
  • You start to second guess yourself (Hello! Fraud factor)
  • You gather momentum but abruptly shift gears to focus on something else
  • You do the do-si-do between options

Do any of these sound familiar?

I know I’m guilty of stopping short. A colleague of mine calls this the ‘busy bitch syndrome.’ Like when I develop great content or a kickass program but move onto something else instead of releasing it (anyone else?). Busy-busy-busy. I kept busy and thus hoarded my gifts.

Once I realized what I was doing, I had to make a choice: step up or step away. I opted for the former and put in place bumper guards to keep me in the game.

Here’s how to combat the stopping short phenomenon:

  • Commit to a launch date and ask someone to hold you accountable
  • Get clarity on your marketing goals, have someone edit your materials, and keep your promise to send the goods out
  • Create positive affirmations and read them out loud to yourself several times a day
  • Join a mastermind group of people who will cheer you on, talk you off the ledge, and support you unconditionally

I’d love to hear your insights regarding the stopping short phenomenon and how you’ve successfully combatted it in your business. If you’d like to chat about your marketing copy and how it make be supporting your “stopping short” activities, I’d love to chat. Click here to schedule time on my calendar.

Look up the word “troll” in the dictionary and what you’ll find isn’t very flattering. Trolls live beneath bridges. They’re either small or giant. Perhaps they smell unpleasant.

One thinks these days of internet trolls who deliberately make offensive comments to upset readers. That’s not what I mean by trolling!

Another definition of “troll” is a line or bait used in trolling for fish. In this analogy, your ideal clients are the fish, and you’re using Amazon to see what kind of bait they want or need.

In other words, you can use Amazon to see what has been written and published for your ideal clients—and what gaps exist.

For example, let’s say you’re a health coach and you want to figure out what your ideal clients want to read that hasn’t been written. Visit, perform a search for book titles related to health coaching or holistic health. Then, click on books which fit your niche.

Scroll down to the bottom of each book’s page and focus on reader comments. Note the following:

  • What did readers like about the book?
  • What didn’t get answered satisfactorily?
  • List any topics or questions readers had.

This intelligence provides insight into your ideal client’s unresolved pain points, which is gold when it comes to writing a book that sells.

Want to learn more or dig into your book idea? Let’s have a virtual coffee date.


Ever since I was a kid, I’ve loved quotes. In fact, I have several small notebooks filled with famous quotes that I’ve jotted down over the years. There are quotes on my vision boards. Thoughts penned on Post-It Notes stuck to my computer.

I find inspiration inspiring.

Here are my top-ten favorite quotes on writing:

    1. “Writing is an exploration. You start from nothing and learn as you go.” E.L. Doctorow
    2. “You get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we’re doing it.” Neil Gaiman
    3. “If I waited until I felt like writing, I’d never write at all.” Anne Tyler
    4. “Don’t tell me the moon is shining; show me the glint of light on broken glass.” Anton Chekhov
    5. “Tears are words needing to be written.” Paulo Coehlo
    6. “If you cannot tell the truth about yourself, you cannot tell it about other people.” Virginia Woolf
    7. “Substitute damn every time you’re inclined to write very, and your editor will delete, and the writing will be just as it should be.” Mark Twain
    8. “A writer is a world trapped in a person.” Victor Hugo
    9. “When you start writing, the magic comes when the characters seem to take on a life of their own and write the words themselves.” Alice Hoffman
    10. “Where’s the fun without a little bit of risk?” J.K. Rowling

What quotes would you add?

If you’re planning on writing or have written a book that you’d like edited and published, you’re invited to a free virtual coffee date with me.



Dear 90-Minute Books,

Thank you. Because of your writing, editing, and publishing style, I have more clients. They come to me after their experience with you, asking me to clean up your mess. It breaks my heart to see entrepreneurs so excited to share their expertise, anxiously awaiting the publication of their first book, only to have their hopes dashed when they receive a copy of their books from you.

Let’s be clear: I’d rather not clean up your mess. I would prefer that entrepreneurs have an excellent experience and feel delighted with their end product. I want them to be proud of having published a book that will change lives.

Unfortunately, your business model doesn’t allow for entry-level excellence. And that’s not fair to budding authors. At. All.

You create broken spirits and crushed dreams. You leave others, like me, to rebuild confidence, offer hope, and provide quality. I’m up to the task, mind you, though it ought not to be a “thing.”

Please stop publishing less-than-stellar books. Please stop telling people that a book can be written in 90-minutes. Or, at least, be honest that something recorded in 90-minutes will be a shitty first draft that requires significant clean-up before publication. Then, do what’s right and demand professional editing. And proofreading.

Visionary entrepreneurs are out to change the world with their revolutionary ideas. Why wouldn’t you support them in a way that ensures quality? Why would you make their jobs more difficult?

I just don’t get it.

If you’re a visionary entrepreneur who is less than satisfied with your 90-minute book, let’s chat. If you’re contemplating writing a book, let’s chat.

Recently, a dear friend from the United Kingdom introduced me to soft-boiled eggs served on toast. She made them perfectly each morning of her visit and, upon request, taught me her secret. The variables in making a perfect three-minute egg include egg size and temperature, as well as when one begins the three-minute countdown (barely boiling or bubbling madly).

This week, I decided to make them myself.

I reviewed all her instructions and, for good measure, consulted The Joy of Cooking. My confidence was high. But that first effort resulted in a gelatinous, barely edible mess. My second attempt was improved with the egg white perfect but the yoke overcooked. No doubt, my third attempt will result in a just-perfect soft-boiled egg.

All it takes is practice.

Practice creates confidence. Confidence empowers you. ~ Simone Biles

Which brings me to writing.

How often have you been given a writing recipe to follow, which you faithfully adhered to only to end up with something that didn’t work? Your own version of an edible, gelatinous mess. Did you publish or share it anyway (after all, you used a tried-and-true recipe)? Perhaps you trashed it. Maybe you put the work aside and came back to it with fresh eyes.

How did you feel about the experience? Frustrated? Pissed off? Did the message that “I’m not a writer” get reinforced by your attempt?

Just like learning to make a perfect soft-boiled egg takes practice,  improving your writing takes effort. And this means writing regularly if only 10-15 minutes a day.

Clear the gunk.

One of my favorite ways to get rid of the jellied mess in my head is to write morning pages as suggested by Julia Cameron in her brilliant book, The Artist’s Way. The Cliffs’ Notes version of Cameron’s book is two-fold:

  1. Write for at least 15 minutes every morning. It doesn’t matter what you write, only that you do. Feeling stuck? No problem. Simply spend your time writing, “I don’t know what to write.” What happens is as you spend time on the page, you clear out the cobwebs. Every once in a while a delicious gem of a phrase appears as if by magic. It’s those morsels you use to craft meaningful prose.
  2. Weekly scheduled alone time to participate in a creative endeavor refuels us. These artist’s dates are non-negotiable. For me, my time can be spent coloring, reading, drawing, photographing, watching a film, viewing other art, walking, going to a concert, or browsing a new bookstore. What sparks your creativity? Brainstorm a list!

What ways do you practice your own craft?

Like what you’re reading? Join us on Facebook in our Blogs to Books group.

I tell people I’m a writer and ­– most of the time – their immediate reaction is, “Wow. Someday I want to write a book.” They have a glamorized version of what it means to actually be a writer. Here’s a secret for your eyes only: you write.

That’s it.

Well, okay, maybe not quite. Yes, to earn the title of “writer,” one must actually write. But it takes a wee bit more than that. (And, yes, sometimes there is a game or two of solitaire. Don’t judge.) That being said, you ought to be working your way to a book.

Here’s why:

  1. As an entrepreneur, having a well-written and published book establishes you immediately as an expert in your field.
  2. Your book leads to other types of engagement, like speaking gigs.
  3. Imagine a potential client’s face when they ask for your business card but you offer instead a copy of your book.
  4. Writing a book builds your confidence, establishing you as an expert in your own eyes.

The last reason is probably the most important. It opens you to possibilities, which raises your vibration and makes you more attractive to your ideal clients.

What are you waiting for? I can’t wait to read it!

Should you want to discuss your book concept, you’re welcome to schedule a virtual coffee date with me.