Frequently Asked Questions

Believe it or not, this isn’t a question I often get asked but I always appreciate it when I do. My last name is pronounced “Key-vin.” We believe the origin to be Scots-Irish.

When you hire me, you’re actually hiring five specialists for the price of one.

  • Strategist: As a former corporate communications executive, I know the importance of creating a workable strategy and being able to effectively implement it. There’s no use in building a plan no one understands, especially one that has your content falling flat with your ideal clients.
  • Writer: I have worked in the trenches as a copywriter, writer, and content specialist. I know writing secrets to draw your ideal prospects in and help you build “know, like, and trust” relationships with them.
  • Editor: To have materials properly edited is, when one considers the whole process of publishing materials and the impact that the client wishes to make, a minor expense. Sloppiness loses clients, loses customers.
  • Coach: My change management experience helps me read cultural landscapes. I unite people by creating, collaborating, and communicating in a way that fosters teamwork. Plus, I’m excellent at holding my clients in loving accountability.
  • Visibility: My clients get the best information on showing up and being visible in their fields. From an electronic press kit, press releases, and social media suggestions, my clients show up fully as themselves. (And that’s badass!) I’ve gotten clients on NPR, ESPN, and ABC News.

My five-for-one approach saves you time and money. You and your staff can rest assured knowing you’ve hired a professional self-starter. As our relationship matures, the benefits of working together will only increase.

Hello? I write! You want more? Okay. The best writers are usually the best readers and I’m a voracious reader of literature, nonfiction, and business information. After years of working with corporate communications, I attended Stanford University’s creative writing program and wrote a novel. I honed my own craft under some of the best professors, writers, and mentors. Heck, I’ve even been published a few times myself.

As a professional, I’ve worked as both a staff employee and as a freelance writer and editor. Here is a subset of my varied experiences:

  • Two diverse clients are great examples of how I write for different audiences: Darlene Das and Teachers for Tomorrow Operating System.
  • I am and associate editor with Inspired Living Publications and the former online editor for Little Patuxent Review, a nationally recognized journal of literature and arts.
  • I’ve redesigned and written copy for many websites, for example: Laura Shovan, Ann Bracken (Author), and Lara Jaye.
  • For the documentary film “365 Days: A Year in Happy Valley,” I was the director of public relations, writing all original web copy and press documents.
  • While in corporate, I wrote, recorded, and edited the weekly Radio 2020 podcast.

To understand the importance of sharing compelling posts, let’s take a look at a few statistics on the impact of blogging:

  • Business blogging leads to 55% more website visitors.
  • Hubspot cites businesses that blog more than 20 times a month get five times (yes, five times!) more traffic than those who blog four times or less
  • Ninety-two percent of companies who blog multiple times per day have acquired a customer from their blog.
  • Sixty percent of clients feel more positive about a company after reading custom content on its site (Source: Content Plus).
  • Eighty-one percent of U.S. online clients trust information and advice from blogs (Source: BlogHer).
  • Sixty-one percent of U.S. online clients have made a purchase based on recommendations from a blog (Source: BlogHer).
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog.

Nope! I focus on writing and editing, but because visualization is important to the process of publication, whether blog or book, I incorporate the talents of graphic designers. That way, you know your work is professionally designed from start-to-finish.

I offer a comprehensive set of writing and editing services:

  • Blogs and newsletters that increase prospect touches
  • Ghostwriting or editing your book
  • Book coaching to write a book
  • CreateSpace and Kindle publishing
  • Website writing to persuade prospects to a call-to-action
  • Auto-responders, email, and letter campaigns

Yes, I work with clients to write their own books, marketing strategy, and blog planning. This service is highly recommended if you are new to writing a book or are a procrastinator. Strategy sessions are important if you’re developing a new blog for your company or a new campaign for an existing product or service.

Our Testimonials

Debby over-delivered; the workshop exceeded my expectations.

Working with Debby on her BlogBuster Virtual Blogging Day was a joy and so productive. I used to blog regularly with one of my earlier businesses but had got out of the habit and to be honest was struggling. It was no longer a pleasure and so often it didn’t get done. I knew that Debby would be able to help but I wasn’t prepared for what a lovely experience it would be and how many blog titles I would come away with. I ended up with 60, enough to do one and week for the year plus and Debby made it seem so effortless. The whole day went in a flash and I am loving blogging again and I especially love the fact that they are planned so when my writing day comes it’s so easy. If you are stuck or not enjoying your blogging I can highly recommend Debby to get you out of that rut.

Heather Waring of