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As the chief marketer of your business, you’re often looking for ways to expand your reach.  And if this is indeed true (hint: we already know it is), –you owe it to yourself to exploit some tried and true ways to put your best marketing foot forward online.  After all, there’s no need to reinvent the wheel – just keeping it rolling in the right direction.

Speaking of tried and true, this leads us to some compelling facts that explain why you ought to be vlogging.  You can’t argue with facts – although you may want to – but in the end, you’ll just realize it’s an effort in futility. So skip the stalling, and we’ll keep that momentary lapse between us.

Here’s why vlogging is such a spectacular idea!  )And if you aren’t convinced about how impactful blogging is to your business, click here and then circle back.)

It all starts with a simple number – 65.  That’s the percentage of people who are visual learners.  In other words, over half of your potential audience responds better to visual mediums!  Mic drop! Not convinced yet? Here are a few more reasons to vlog:

• Visual is engaging, so anything we can incorporate into a blog article is a winning strategy to connect with your audience. According to Hubspot’s most recent statistics, video content isn’t just effective — the demand for it is growing at an impressively rapid pace. They estimate that 43% of people want to see more video content. With 52% of marketing professionals worldwide citing video as content with the best return on investment, it is indeed paying dividends.
• Did you know 70% of marketing professionals report that video converts better than any other medium? How about the fact that the average internet user spends 88% more time on a website with video? Or that 68% of marketers feel video is essential for their business? How can any good marketer ignore any of those figures?

We shared previously about how long your vlogs should last.  When 56% of all videos published in the last year clock in at less than 2 minutes long, you know we are on to something. Let’s emphasize again why you need to keep it short and sweet. Only the top 5% of videos retain an average of 77% of viewers to the last second, and the average video retains only 37% of viewers all the way to the completion. So cut out the vlogging foreplay, make it a quickie, and get to the climax of your pitch.

One final fact on quickie videos to drive it home. Videos under 90 seconds see an average retention rate of 53%, but videos over 30 minutes retain only 10%. ‘Nuff said.

A few more quick hits:

• Marketing directors are rapidly discovering that adding videos to their web pages reflect about a 20%decrease in bounce rate. So adding a vlog to your efforts can only be positive.
• Mobile is always oh so key, but let’s not forget the desktop folks toiling away in their office. 86% of business-related video views take place on desktop browsers and only 14% on mobile.
• Business.com posts that 70% of marketing professionals report that video converts better than any other medium. And when you account for the average internet user spending 88% more time on a website with video, the big vlogging picture becomes that much clearer.

Clunk! That’s just us dropping the mic again!  Get out and vlog! Want to schedule and plan a year’s worth of compelling posts? Join us on September 13-14 to do just that!

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