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4 Reasons You Ought to Publish a Book

Perhaps you’ve heard somewhere that, as an entrepreneur, you ought to write a book. But you’re busy meeting clients, marketing your business, speaking, creating, and serving. How the heck do you find the time to write a book? And publish? That feels overwhelming. That’s okay—I’ve got your back.

Here are the four reasons you ought to write and publish a book this year:

One: A book gives you credibility as an expert—and boosts your self-confidence. 

I’ve had most of the authors with whom I’ve worked tell me that the act of writing their book gave them incredible clarity and insight as to their real mission and how they serve their ideal clients. The biggest boost is to the author’s self-confidence, which further helps her shine in front of the world.

Think back to when you met someone who published a book. What thoughts ran through your mind? I’ll bet they went something like this, “She must be very good to have a bestselling book. She must know what she’s talking about.” And those thoughts come before you ever cracked open the publication and gave it a read.

Two: Being an author raises your visibility and can garner you media coverage.

Once you’ve published a book, especially if it’s become a bestseller, it’s ten times easier to garner media coverage. Can’t you just hear that next interviewer introducing you and adding, “Meet bestselling author [your name] who is an expert in [your field].”

Using your book to create your Speaker One Sheet and Electronic Press Kit simplifies the process and gives you instant credibility. These also give journalists a place to begin to know you, which results in better questions and a more informative interview.

Three: Having your book on Amazon helps people find you.

Did you know that Amazon is the No. 1 search engine in the world for products and services? Over 44% of all internet searches begin on Amazon. If your book is available for sale, and your author page is updated, you can more easily be found by the right people—people you are divinely contracted to serve.

Four: There’s no better marketing collateral than having a book.

The question, “Do you have a card I can have?” becomes a gift to you as you say, “I don’t have any with me. Would it be okay if I gave you a copy of my book instead?” A well-written and beautifully designed book is the only—and best—business card you’ll ever need.

Your book has many functions beyond simply being a business card. You can use it as an irresistible free offer on your website, where your ideal clients happily exchange their email address for a copy of your book in PDF format. You can use the contents to create social media graphics. You can offer your book as a giveaway when you speak.

Are you convinced?

If you now see why a book is a ‘must-have’ in 2019, join me on March 26 at 1 p.m. ET for a masterclass entitled, “Finding the Book in Your Business.” Register using this link.

How Trolling Amazon Can Increase Your Success Rate

Look up the word “troll” in the dictionary and what you’ll find isn’t very flattering. Trolls live beneath bridges. They’re either small or giant. Perhaps they smell unpleasant.

One thinks these days of internet trolls who deliberately make offensive comments to upset readers. That’s not what I mean by trolling!

Another definition of “troll” is a line or bait used in trolling for fish. In this analogy, your ideal clients are the fish, and you’re using Amazon to see what kind of bait they want or need.

In other words, you can use Amazon to see what has been written and published for your ideal clients—and what gaps exist.

For example, let’s say you’re a health coach and you want to figure out what your ideal clients want to read that hasn’t been written. Visit amazon.com, perform a search for book titles related to health coaching or holistic health. Then, click on books which fit your niche.

Scroll down to the bottom of each book’s page and focus on reader comments. Note the following:

  • What did readers like about the book?
  • What didn’t get answered satisfactorily?
  • List any topics or questions readers had.

This intelligence provides insight into your ideal client’s unresolved pain points, which is gold when it comes to writing a book that sells.

Want to learn more or dig into your book idea? Let’s have a virtual coffee date.

 

7 Steps to Convert Your Blog to a Book

If you’ve been consistently blogging for a year or more, and have your blog posts categorized, you’re likely ready to convert some of your posts into a book. How exciting is that? And it’s a relatively simple process!

1. Determine theme and title

Decide on a theme for your book using your ideal client’s pain points and blog categories. Select your book title and subtitle. Create an outline in a new Word document.

2. Select blog posts

Review your blog posts and select those which address your ideal client’s pain points. Create your sh*tty first draft by copying the blog posts’ text into your outline. Keep going until you have a full document (between 60-100 pages).

3. Read and adjust

Read the entire document. Ask yourself:

  • What’s missing?
  • Where do I need to elaborate?
  • Where should I cut?
  • What transitions are needed?
  • Do I want to add journal prompts or chapter checklists?

Make the necessary adjustments.

4. Edit

Read your book through again and then edit. At least twice. Hiring a professional editor is always a good investment. Why? A professional editor provides a fresh viewpoint and grammatical and style knowledge. She can also provide proofreading expertise.

Ninja tip: Have beta readers go through your book and provide feedback. Incorporate feedback that supports your vision or clarifies your message.

5. Design your cover

Design your book cover. Again, hiring a graphic designer provides the best outcome, but you can use Canva or Adobe’s InDesign to create a professional-looking cover. Be sure to have your 50-word biography and headshot for the back cover. Write a synopsis for both the back cover and Amazon.

6. Publish

Unless you’ve pitched your book to a publishing house, your best option is to use Amazon’s CreateSpace to self-publish. If you’re new to CreateSpace, you’ll need to first set-up an account and complete all the tax identification stuff. Once the paperwork is complete, you can follow the guided process to upload your book and cover, select a book category, and complete publishing details.

7. Launch + celebrate

Successfully launching your book takes a village. There’s a science behind when, how, and who ought to help you—and on which social media platforms. Be sure to celebrate adding author (hopefully, best-selling author) to your title!

If you’d like to explore taking your blog posts to a book, schedule a free virtual coffee date with me. I’d love to support you!