If you’re in business, you ought to be blogging. The statistics alone are a great reason but the best reason of all is to serve your ideal clients. I know many business owners who don’t blog consistently or with a vision as to why they’re spending the time to write, edit, post, and publish their blogs. They wonder if it’s even worth it to blog. The answer, by the way, is a resounding, “YES!” To get you jazzed up about looking at your blog with fresh eyes, here are five blogging myths to leave in a dumpster.
Myth #1: Blogging is a fad
I hate to break it to you: blogging been around since the advent of the internet (thank you, Mr. Gore) and it’s not going anywhere any time soon. Pull up your big girl panties and start blogging for your business. According to a Hubspot report, businesses that blog at least two times per month see a 71% uptick in their website leads.
Myth #2: Blogging takes a long time
There’s nothing worse than having to sit down and write, having no idea what you want to focus on. More socks get matched and folded by mompreneurs whenever there’s a blog post to be written—anything to avoid writing their weekly post. That’s why I advocate planning in advance and writing a full month’s worth of post in one sitting. It’s incredible how fast and easy—dare I say fun?—blogging is when you have a clear idea of what you want to say and for whom. In fact, I’ll argue that writing compelling blog posts actually saves you time as you can repurpose content into related social media posts. Boom!
Myth #3: You have to post every day
Unless there’s a specific reason to post daily, I would suggest that posting once per week is just right for most businesses. The key to having your posts get in front of your ideal clients’ eyeballs is to post consistently. If your research indicates that your readers open your emails on Tuesday, then publish your posts every Tuesday. If you’re not sure, decide on a day of the week and stick to that date for six months, after which you can reassess.
Myth #4: Blog posts have to be less than 500 words
Blog posts have to be most importantly compelling. The length isn’t as important. In fact, research shows that posts of 1500-2000 words tend to key eyeballs on them longer. It all comes down to what your ideal reader wants and needs, and how you deliver the content to solve their problems.
Myth #5: Lack of immediate results means blogging isn’t working
Patience, grasshopper. Building a following takes time. If you’re consistently posting quality information to solve your readers’ problems, you’ll notice that your shares and leads growing. Just keep going!
If you’re unsure if what you’re posting is hitting the mark, join me on December 14 from 10-2 ET for a 2019 virtual blog planning day. I’ll debunk more myths, help you get clear, and fill your 2019 calendar with weekly blog posts. Scout’s honor.