by Deborah Kevin | Feb 15, 2018 | Compelling Copy
We’ve been exploring together the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, unexpected, and concrete. In this post, we’ll continue looking at the six principles you can...
by Deborah Kevin | Feb 1, 2018 | Compelling Copy
Billy Crystal and Debra Winger starred in the 1993 film, Forget Paris, which was the mostly forgettable story of a vertically-challenged NBA referee and his wife. What made the film memorable for me was a restaurant scene in which Billy’s character orders a meal...
by Deborah Kevin | Jan 25, 2018 | Compelling Copy
Chip and Dan Heath, in their book Made to Stick, wrote about The Curse of Knowledge and how once you know something you can’t unknow it. We’ve explored the notion of making our writing sticky and in this post, we’ll begin to explore six ways you can...
by Deborah Kevin | Jan 18, 2018 | Compelling Copy
Continuing from my last post on The Curse of Knowledge, today we’ll talk about the notion of making your writing ‘sticky.’ No, I’m not talking about saltwater taffy or cinnamon buns (although, YUM). The stickiness of ideas makes what you have...
by Deborah Kevin | Jan 11, 2018 | Compelling Copy
If you’ve been following me for any length of time, you’ll have heard me talk about “The Curse of Knowledge,” which is, according to Dan Heath, “the more you know about something, the harder it is for you to imagine what it’s like to lack...
