Are You Stopping Short?

Are You Stopping Short?

The 90s television show Seinfeld is known for how it changed conversations, and one can immediately connect with someone of like mindset by using phrases such as “sponge-worthy,” “master of your domain,” “no soup for you,” “shrinkage,” and “a dingo ate my baby.” Not...
3 Magic Words

3 Magic Words

When most of us hear the phrase “magic words,” we automatically think of “please” and “thank you.” While I wholly approve of these three words, they aren’t the ones I’m talking about. These magical words are common, yet...
3 Steps to Client-Attracting Copy

3 Steps to Client-Attracting Copy

We’ve all done it: gotten so excited about our new programs or offerings that when we’re asked about them, we launch into listing all the fantastic features. We hint at all the effort that went into creating such beautiful programs. We’re certain...
3 Easy Steps to Connect With Your Audience

3 Easy Steps to Connect With Your Audience

You may have already conquered the important question of who your ideal clients are and that’s great. But now you need to ask yourself, what is the best way to connect with them?  So stop, drop and roll – oops, no fires here – we mean, listen, relate and...