by Deborah Kevin | Jul 16, 2018 | Writing
The 90s television show Seinfeld is known for how it changed conversations, and one can immediately connect with someone of like mindset by using phrases such as “sponge-worthy,” “master of your domain,” “no soup for you,” “shrinkage,” and “a dingo ate my baby.” Not...
by Deborah Kevin | Mar 15, 2018 | Compelling Copy
When most of us hear the phrase “magic words,” we automatically think of “please” and “thank you.” While I wholly approve of these three words, they aren’t the ones I’m talking about. These magical words are common, yet...
by Deborah Kevin | Mar 8, 2018 | Compelling Copy
We’ve all done it: gotten so excited about our new programs or offerings that when we’re asked about them, we launch into listing all the fantastic features. We hint at all the effort that went into creating such beautiful programs. We’re certain...
by Deborah Kevin | Jun 8, 2017 | Compelling Copy
Four Simple but Fab Steps to Streamline Your Writing We’re not always as organized as we’d like to be in our everyday life. Yeah, there’s that extra pile of laundry in the corner of the room. The stack of bills (paid, hopefully!) that haven’t been filed away. Or the...
by Deborah Kevin | May 18, 2017 | Compelling Copy
You may have already conquered the important question of who your ideal clients are and that’s great. But now you need to ask yourself, what is the best way to connect with them? So stop, drop and roll – oops, no fires here – we mean, listen, relate and...
