Insights on converting your blog to a book

Insights on converting your blog to a book

I had the honor of being interviewed last week on The Lora Shipman Show and during the podcast, we talked all about taking your blogs to a book. Here’s what Lora shared. Have you ever wanted to write a book but just didn’t know how to get started?  Or, what if...
How Being Concrete Can Make You Sticky

How Being Concrete Can Make You Sticky

In the past few posts, we’ve explored the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, and unexpected. In this post, we’ll continue our exploration of the six principles...
Are You “Rutless?”

Are You “Rutless?”

Billy Crystal and Debra Winger starred in the 1993 film, Forget Paris, which was the mostly forgettable story of a vertically-challenged NBA referee and his wife. What made the film memorable for me was a restaurant scene in which Billy’s character orders a meal...