by Deborah Kevin | May 17, 2018 | Blogging
I had the honor of being interviewed last week on The Lora Shipman Show and during the podcast, we talked all about taking your blogs to a book. Here’s what Lora shared. Have you ever wanted to write a book but just didn’t know how to get started? Or, what if...
by Deborah Kevin | Feb 15, 2018 | Compelling Copy
We’ve been exploring together the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, unexpected, and concrete. In this post, we’ll continue looking at the six principles you can...
by Deborah Kevin | Feb 8, 2018 | Compelling Copy
In the past few posts, we’ve explored the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, and unexpected. In this post, we’ll continue our exploration of the six principles...
by Deborah Kevin | Feb 1, 2018 | Compelling Copy
Billy Crystal and Debra Winger starred in the 1993 film, Forget Paris, which was the mostly forgettable story of a vertically-challenged NBA referee and his wife. What made the film memorable for me was a restaurant scene in which Billy’s character orders a meal...
by Deborah Kevin | Jan 25, 2018 | Compelling Copy
Chip and Dan Heath, in their book Made to Stick, wrote about The Curse of Knowledge and how once you know something you can’t unknow it. We’ve explored the notion of making our writing sticky and in this post, we’ll begin to explore six ways you can...
