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Six Ways to Combat “The Curse of Knowledge”

Six Ways to Combat “The Curse of Knowledge”

by Deborah Kevin | Jan 25, 2018 | Compelling Copy

Chip and Dan Heath, in their book Made to Stick, wrote about The Curse of Knowledge and how once you know something you can’t unknow it. We’ve explored the notion of making our writing sticky and in this post, we’ll begin to explore six ways you can...
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