by Deborah Kevin | Mar 1, 2018 | Compelling Copy
Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, credible, and emotions. We’re to our last principle: stories. (Are you surprised that this wasn’t my favorite topic....
by Deborah Kevin | Feb 22, 2018 | Compelling Copy
Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, and credible. Now, we’re going to dig into emotions and how they attract your ideal peeps. Focus on the One The fifth...
by Deborah Kevin | Feb 15, 2018 | Compelling Copy
We’ve been exploring together the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, unexpected, and concrete. In this post, we’ll continue looking at the six principles you can...
by Deborah Kevin | Feb 8, 2018 | Compelling Copy
In the past few posts, we’ve explored the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, and unexpected. In this post, we’ll continue our exploration of the six principles...
by Deborah Kevin | Jan 18, 2018 | Compelling Copy
Continuing from my last post on The Curse of Knowledge, today we’ll talk about the notion of making your writing ‘sticky.’ No, I’m not talking about saltwater taffy or cinnamon buns (although, YUM). The stickiness of ideas makes what you have...
