Please Tell Me a Story

Please Tell Me a Story

Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, credible, and emotions. We’re to our last principle: stories. (Are you surprised that this wasn’t my favorite topic....
I Get So Emotional, Baby

I Get So Emotional, Baby

Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, and credible. Now, we’re going to dig into emotions and how they attract your ideal peeps. Focus on the One The fifth...
How Being Concrete Can Make You Sticky

How Being Concrete Can Make You Sticky

In the past few posts, we’ve explored the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing sticky, simple, and unexpected. In this post, we’ll continue our exploration of the six principles...
How to make your posts “sticky”

How to make your posts “sticky”

Continuing from my last post on The Curse of Knowledge, today we’ll talk about the notion of making your writing ‘sticky.’ No, I’m not talking about saltwater taffy or cinnamon buns (although, YUM). The stickiness of ideas makes what you have...