by Deborah Kevin | Jul 8, 2018 | Memoirs
Recently, I traveled to the beach to spend time with my brother and his family. Their beach house has a puzzle table on which there’s always an in-progress puzzle. One by one, we’ll pass by the table, pause, and search for a piece to settle into the larger frame. Or,...
by Deborah Kevin | Mar 1, 2018 | Compelling Copy
Chip and Dan Heath’s book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, credible, and emotions. We’re to our last principle: stories. (Are you surprised that this wasn’t my favorite topic....
by Deborah Kevin | Dec 21, 2017 | Recommended Resources
I get it. We’re all busy. Mail hits our inboxes every nano-second. It happens to me, too. Something catches my attention but I skim past it because I’m focused on other tasks. And then I forget to go back. So to make your life easier, I’m sharing some of my favorite...
by Deborah Kevin | Jul 13, 2017 | Blogging
Welcome to the fourth entry in our blogs on blogs series. Today we’ll explore some practical ways to stimulate your brain to generate that oh so valuable content. By now, we’ve laid out the basics of how important blogging is, but now let’s get into actually putting...
by Deborah Kevin | May 18, 2017 | Compelling Copy
You may have already conquered the important question of who your ideal clients are and that’s great. But now you need to ask yourself, what is the best way to connect with them? So stop, drop and roll – oops, no fires here – we mean, listen, relate and...
