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5 Blogging Myths Busted

If you’re in business, you ought to be blogging. The statistics alone are a great reason but the best reason of all is to serve your ideal clients. I know many business owners who don’t blog consistently or with a vision as to why they’re spending the time to write, edit, post, and publish their blogs. They wonder if it’s even worth it to blog. The answer, by the way, is a resounding, “YES!” To get you jazzed up about looking at your blog with fresh eyes, here are five blogging myths to leave in a dumpster.

Myth #1: Blogging is a fad

I hate to break it to you: blogging been around since the advent of the internet (thank you, Mr. Gore) and it’s not going anywhere any time soon. Pull up your big girl panties and start blogging for your business. According to a Hubspot report, businesses that blog at least two times per month see a 71% uptick in their website leads.

Myth #2: Blogging takes a long time

There’s nothing worse than having to sit down and write, having no idea what you want to focus on. More socks get matched and folded by mompreneurs whenever there’s a blog post to be written—anything to avoid writing their weekly post. That’s why I advocate planning in advance and writing a full month’s worth of post in one sitting. It’s incredible how fast and easy—dare I say fun?—blogging is when you have a clear idea of what you want to say and for whom. In fact, I’ll argue that writing compelling blog posts actually saves you time as you can repurpose content into related social media posts. Boom!

Myth #3: You have to post every day

Unless there’s a specific reason to post daily, I would suggest that posting once per week is just right for most businesses. The key to having your posts get in front of your ideal clients’ eyeballs is to post consistently. If your research indicates that your readers open your emails on Tuesday, then publish your posts every Tuesday. If you’re not sure, decide on a day of the week and stick to that date for six months, after which you can reassess.

Myth #4: Blog posts have to be less than 500 words

Blog posts have to be most importantly compelling. The length isn’t as important. In fact, research shows that posts of 1500-2000 words tend to key eyeballs on them longer. It all comes down to what your ideal reader wants and needs, and how you deliver the content to solve their problems.

Myth #5: Lack of immediate results means blogging isn’t working

Patience, grasshopper. Building a following takes time. If you’re consistently posting quality information to solve your readers’ problems, you’ll notice that your shares and leads growing. Just keep going!

If you’re unsure if what you’re posting is hitting the mark, join me on December 14 from 10-2 ET for a 2019 virtual blog planning day. I’ll debunk more myths, help you get clear, and fill your 2019 calendar with weekly blog posts. Scout’s honor.

 

5 Reasons You Ought to be Blogging

Source: AdobeStock

I’ve written extensively over the years about why you ought to be blogging as part of your business marketing. Yet many of you still aren’t doing it with consistency, employing what I term the “spaghetti approach” to publishing content. Let me convince you why it’s time to buckle down and blog.

2018 Blog Stats

1. Websites with a blog tend to have 434% more indexed pages.

According to TechClient.com, it’s crucial for your search engine optimization (e.g. Google juice) to have a lot of content for search engines to crawl and index. Blogging helps search engines easily recognize that your website is a resource with important information for people to consume.

2. 94% of people who share posts do so because they think it might be helpful to others.

This statistic illustrates the importance of creating blog content that is actually useful (Impactbnd.com).

3. Blogging results in 55% more website views.

More eyeballs on your website increase your opportunity to get in front of your ideal clients (Hubspot).

4. Blogs are considered the fifth most trusted resource on the internet.

Blogs are personal and therefore give your business a voice and expand your brand’s reach (Hubspot).

5. Your ideal clients tend to focus on organic reach versus paid advertising.

Paid traffic can certainly be rewarding, but the most valuable search results have to be earned through blogging and search engine optimization, not bought (Search Engine Journal).

Blog with Ease and Confidence

If you’re not feeling confident about how effectively and efficiently blog for your business, I’ve got you covered! I’m again hosting my Virtual Blog Planning Day to help you get focused and clear on how to blog, what to write, and when to publish.

Here’s what Nicole Meltzer of BalancedU had to say about her virtual blog planning day experience, “I never wanted to blog before because it felt so overwhelming. But having gone through the planning day, I feel empowered and excited to blog for my business. You made it feel so easy!”

If you’re looking to feel empowered and confident that your blog posts will attract your ideal clients, join me on December 14, 2018, for a half-day virtual planning experience.